Saaj, brand identity studio

Saaj (साज) — to adorn, to bring out the beauty that was always there.

I believe every brand has a story worth telling, a character worth celebrating, and something that makes it truly its own. My work is about discovering that something and shaping it into a thoughtful, meaningful visual identity.

I'm Gagandeep Kaur, a brand identity designer from India.

A little lost in nature, a little lost in thought, and often somewhere between the two. I find inspiration in unnoticed details, quiet moments, and the daydreams that turn into ideas.

Words have never come easily to me, so I let design speak for me — through colours, shapes, and stories that stay with you.

So, bring me your story. Let's give it a little Saaj — something that feels like you, and no one else.

work

View more work on Behance ↗
← work ArcVu brand identity board: a woman in round glasses looking up, the ArcVu logo with the line Beyond the Frame, the moodboard, and three initial logo explorations.
ArcVu identity board: logo lockup, colour palette, typography, brand elements, packaging, poster and photography.
next projectBeyond Blue→
← work
Beyond Blue, slide 1
Beyond Blue, question 1 of 5Beyond Blue, question 2 of 5Beyond Blue, question 3 of 5Beyond Blue, question 4 of 5Beyond Blue, question 5 of 5
Beyond Blue, slide 7 Beyond Blue, slide 8 Beyond Blue, slide 9 Beyond Blue, slide 10
Beyond Blue, original symbol sketches
Beyond Blue, the finished mark
Beyond Blue, original wordmark sketches
Beyond Blue, the finished wordmark
Beyond Blue, colour palette Beyond Blue, typography
Beyond Blue, pattern elements Beyond Blue, pattern
Beyond Blue in use, slide 29 Beyond Blue in use, slide 30 Beyond Blue in use, slide 31 Beyond Blue in use, slide 32 Beyond Blue in use, slide 33 Beyond Blue in use, slide 34 Beyond Blue in use, slide 35 Beyond Blue in use, slide 36 Beyond Blue in use, slide 37
Beyond Blue, website concept 1 Beyond Blue, website concept 2
next projectGCBPF→
← work
GCBPF brand guidelines, page 1GCBPF brand guidelines, page 2GCBPF brand guidelines, page 3
GCBPF brand guidelines, page 4
GCBPF brand guidelines, page 5
GCBPF brand guidelines, page 6 GCBPF brand guidelines, page 7
GCBPF brand guidelines, page 8
GCBPF brand guidelines, page 9 GCBPF brand guidelines, page 10
GCBPF brand guidelines, page 11
GCBPF brand guidelines, page 12
GCBPF brand guidelines, page 13 GCBPF brand guidelines, page 14
GCBPF brand guidelines, page 15
GCBPF brand guidelines, page 16 GCBPF brand guidelines, page 17
GCBPF brand guidelines, page 18 GCBPF brand guidelines, page 19
GCBPF brand guidelines, page 20
next projectElvoco→
← work Elvoco brand identity, page 1 Elvoco brand identity, page 2 Elvoco brand identity, page 3 Elvoco brand identity, page 4 Elvoco brand identity, page 5 Elvoco brand identity, page 6 Elvoco brand identity, page 7 Elvoco brand identity, page 8 Elvoco brand identity, page 9 Elvoco brand identity, page 10 Elvoco brand identity, page 11 Elvoco brand identity, page 12 Elvoco brand identity, page 13 Elvoco brand identity, page 14
next projectMatu→
← work
Matu brand identity, page 1
Matu brand identity, page 2 Matu brand identity, page 3
Matu brand identity, page 4 Matu brand identity, page 5
Matu brand identity, page 6
Matu brand identity, page 7 Matu brand identity, page 8
Matu brand identity, page 9
Matu brand identity, page 10
Matu brand identity, page 11
Matu brand identity, page 12 Matu brand identity, page 13
Matu brand identity, page 14 Matu brand identity, page 15
Matu brand identity, page 16 Matu brand identity, page 17
next projectSifas→
← work
SIFAS Academy Day, Sampradaya: invitation on a phone
SIFAS Sampradaya event design, panel 2
SIFAS Sampradaya event design, panel 3
SIFAS Sampradaya event design, panel 4
SIFAS Sampradaya event design, panel 5
SIFAS Sampradaya event design, panel 6
SIFAS Sampradaya event design, panel 7
SIFAS Sampradaya event design, panel 8
SIFAS Sampradaya event design, panel 9
next projectArcVu→

contact

Tell me about your project.

kaurgagandeep84397@gmail.com

A brief form with uploads, and a quote page, will live here. For now, write to the address above.